The Performance of Klanting Agroindustry in The Covid-19 Pandemic at Gantimulyo Village, Pekalongan Subdistrict, East Lampung District

Abstract

 This study aims to analyze (1) procurement system of raw material according (2) production performance, (3) marketing performance and (4) advantages of Klanting agroindustry at pandemic. This research used a survey method which was collected from September to October 2020 in Gantimulyo Village, Pekalongan District, East Lampung Regency which was chosen deliberately because the village is a center for klanting production.  The data analysis method used is descriptive and qualitative analysis.  The study suggests that the procurement of raw materials before and during the Covid-19 Pandemic has not followed all six components exactly. The production performance of klanting has decreased during the Covid-19 pandemic which can be seen from productivity with a decrease of -11.45% in big Agroindustry, -4.23% Medium Agroindustry, -9.09% Small Agroindustry. The agroindustry marketing performance has implemented the marketing mix component, except the promotion component that has not been implemented optimally, and the Covid-19 pandemic doesn't affect the marketing performance of the three agroindustries. The profit of agroindustry was good, but during the Pandemic, the R/C Ratio in small agroindustry decreased by 0.06%, medium agroindustry was 0.03%, and big agroindustry was 0.06%

Keywords: agroindustry, marketing mix, production performance, klanting.